Happy 9th birthday, Mobile Legends: Bang Bang (MLBB)! The globally acclaimed mobile MOBA has released its 9th Anniversary update today, October 9, 2025. The game's month-long "9th to Meet You" festival features new content, events, free rewards, and a fresh storyline expanding its multiverse.
Mobile Legends celebrates its global community and remains one of the decade's most significant mobile gaming and esports IPs. Celebrating MLBB's nine years, "Party Eve" is a new music video that captures the energy, music, and shared joy.
Nine years of mobile gaming excellence
Mobile Legends has grown from a regional hit to a global mobile game superstar since 2016. For nine years, it has topped Southeast Asia's mobile gaming rankings and garnered 1.5 billion users and 110 million monthly active gamers in 190 countries.
The worldwide games market is expected to earn over USD 188 billion in 2025, with mobile accounting for over 55%. Mobile Legends shows why mobile is the industry's biggest contributor, showing how an accessible game can become a global entertainment ecosystem with competitive depth, cultural importance, and business impact.
MLBB's leagues in eight regions offer chances for individuals, teams, and organizers globally. The game's M series and Mid Season Cup (MSC) are the most-watched esports events worldwide. MSC had nearly 3 million concurrent viewers (peak) and 50 million watch hours at the Esports World Cup 2025, while the M6 World Championship had 4.12 million peak viewers, making it one of the top ten most-watched esports competitions.
Esports is fighting for mainstream acceptability, and Mobile Legends stands out. It is one of the few mobile games to be recognized as a medal event at the SEA Games and the 2026 Asian Games. Mobile Legends broke peak viewership records for men's and women's divisions in the 32nd SEA Games in Cambodia, with 1.46 million and 1.36 million viewers, respectively.
Global brands trust Mobile Legends. The mobile firm realme and jewelry brand Fairrie have collaborated on co-branded products and award-winning campaigns that extend beyond gamers. Mobile Legends is one of the world's most economically lucrative esports franchises, and M6 alone produced USD 129 million in brand value for partners. Mobile Legends' ecosystem generates 85 billion gross impressions across partner companies, delivering media exposure and fan interaction like few digital IPs.
Throughout nine years, Mobile Legends has proven that mobile gaming is not just a niche. The future of global esports, entertainment, and community is being built here.
"9th to Meet You" festival kicks off
Mobile Legends' biggest annual player appreciation event runs from October 9 to November 17, 2025, to celebrate the millions of players who make every match, relationship, and moment possible. Mobile Legends thanks new and returning players with the festival.
The new P.ACE skins for four heroes are the focus of the party. The girl group skins feature trio Fanny, Zhuxin, and Cici, along with Lolita, their biggest fan.
Unlock these new skins, participate in themed events, and try new activities like 1vs1 Mode and Fun Guessing. This new game mode allows players to compete in fast, high-stakes matches to earn Fun Guessing Coins by either predicting match results or beating opponents. The celebration becomes competitive when coins are exchanged for exclusive rewards.
MLBB multiverse expands
The 9th Anniversary introduces the "Stardust Echoes" multiverse, where music, courage, and magic blend. At its heart is "P.ACE", a new girl group made up of three heroes from different worlds with different personalities and backgrounds but a similar goal to spread light.
P.ACE goes beyond rhythm and performance. Based on the idea that idols are those who smile in front of others, the series promotes perseverance and empathy. Each hero design, skill effect, and visual element reflects this essence, showing idols as positive symbols who spread hope and happiness worldwide.
Mobile Legends continues to offer inclusive experiences that promote competition, innovation, and connection as it enters its tenth year.
To those veteran MLBB players, as well as newbies, I am excited to hear your unforgettable clutches in-game. – PinoyTechSaga
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