Mobile Legends: Bang Bang (MLBB) tapped the Chinese jewelry brand Chow Tai Fook for the new 2026 ALLSTAR event. The collaboration, per Moonton Games, combines digital culture with luxury craftsmanship.
MLBB will provide exclusive Chow Tai Fook gold merchandise as exclusive rewards. The partnership incorporates virtual and physical art to showcase the jewelry brand's innovation and interact with gamers of the mobile MOBA game.
During the 2026 ALL-STAR campaign (April 30 - June 28), Mobile Legends players have a chance to win gold merch through specially created in-game activities integrated into the event's deep-sea themed narrative.
MLBB X Chow Tai Fook Collectible
The MLBB 2026 ALLSTAR Collection features gold pieces that turn in-game motifs into wearable art.
The Mythic Necklace, inspired by the game's top Mythic tier, has intricate gold detailing and black agate beads for protection and calming energy. The Mobile Legends logo is etched on the back for a subtle brand identification.
The collection also includes the Yu Zhong Dragon Gold Charm, a 100-piece limited edition inspired by Yu Zhong's formidable dragon form with the ALLSTAR event emblem on the back.
Chow Tai Fook strives to stay culturally relevant while preserving its craftsmanship and design legacy. The brand's partnership with Mobile Legends shows its dedication to reaching new consumers on modern platforms and creating a digital experience that resonates.
Terry Zhang, global publishing head at Moonton, said:
We're excited to collaborate with Chow Tai Fook on a partnership that aligns closely with our campaign vision. 2026 ALLSTAR's deep-sea setting and the gold giveaway concept complement each other naturally, which allows the brand to be naturally integrated into the gameplay experience. This alignment is at the core of how we design each campaign, where partners are embedded within the overarching theme, and their presence emerges organically within the gameplay narrative.
Zhang added:
As we approach this decade milestone, MLBB continues to extend the player journey beyond the screen with each campaign we design, bringing in-game experiences to life. As our community grows, we remain focused on building meaningful collaborations with partners like Chow Tai Fook, and creating opportunities for brands to deliver value and connect with our global player base.
I know you guys are excited for this deep-sea treasure hunt experience, where you will unlock opportunities to get real gold as free rewards via in-game events. – PinoyTechSaga
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