According to the Brand Finance Telecoms 150 2024 report, Globe is the most valuable telecom brand in the Philippines and ranked seventh in the ASEAN region.
In a statement, Globe said that this ranking is accompanied by an exceptional AAA brand strength rating, showing its "steadfast dedication to excellence and its ability to consistently meet customer expectations with its innovative services and solutions."
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Globe's major local competitor, on the other hand, dropped to second place in the Philippines and eighth place in ASEAN, but it kept its AA+ brand strength rating.
Annually, thousands of the world's largest brands are evaluated by Brand Finance, a globally renowned brand valuation consultancy, in order to determine the value of their brand and how it factors into their overall business strategy.
A robust brand can improve business performance by setting it apart from competitors, building strong customer loyalty, attracting the best talent, and providing a competitive edge during economic or industry challenges. All these factors combined help to increase brand preference, leading to higher revenue and overall resilience.
According to Globe, it managed to maintain its ranking and brand strength rating despite market fluctuations and competitive pressures. This is a testament to the telco's successful strategy, innovation, and commitment to quality service and customer satisfaction.
Ernest Cu, Globe President and CEO, said:
This distinction is a testament to our unwavering commitment to providing superior service and innovative solutions to our customers. Despite the increasingly competitive landscape, our focus on digital transformation and customer-centric services has allowed us to maintain our strong market presence and enhance our brand value.
The report by Brand Finance offers valuable insights regarding the strength and resilience of brands in different industries. Globe's continued recognition as one of the leading telecommunications brands in the ASEAN region is a testament to its "excellence in brand strategy, operational efficiency, and the delivery of compelling customer experiences."
Globe's emphasis on sustainable practices, consumer engagement, and digital solutions remains vital to its continued success and leadership position in the ASEAN telecommunications industry.
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