Tencent's consistent number one Honor of Kings (HOK) in China takes the world by storm as it secured the second position for top games by worldwide downloads growth.
Launched in China in 2015, HOK has held the #1 position on China's iOS App Store revenue rankings for the past seven years—a remarkable accomplishment given the exclusion of Google Play Store rankings.
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The mobile MOBA game's first overseas launch was in Brazil in March 2023. On June 20, 2024, HOK claimed the #1 download spot, including the Philippines.
On July 20, 2024, Honor of Kings revealed that within less than a month of its launch, it surpassed 50 million downloads worldwide.
In celebration of the global release, HOK players had a free trial run of the 85 initial heroes and the new hero, Sun Ce, within the first month. These heroes can be acquired by participating in active events, enabling players to find heroes that best fit their style. Additionally, players who join specific game activities will have the opportunity to get up to 28 heroes and 21 skins for free.
As millions of players join its servers, Honor of Kings is anticipated to release groundbreaking updates and collaborations, beginning with localized community events and in-game items.
Honor of Kings will have its inaugural offsite booth activation at the Philippine Game Development Expo (PGDX).
HOK PH will also collaborate with SideQuest Cafe, a local hobby and games establishment.
Hotel 101, a leisure and travel chain, is currently in partnership with HOK Philippines.
Moreover, the game is hinting at the launch of a new feature.
As Honor of Kings continues to develop and expand in the Philippines, more thrilling developments are anticipated.
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