A four-day flagship event at Market Market in Bonifacio Global City from October 8 to 11, 2026, honored Mobile Legends' 10th anniversary with Filipino gamers, communities, esports talents, and creators.
The growth of Mobile Legends: Bang Bang (MLBB) from a Southeast Asian-dominated game to a worldwide gaming and esports platform was highlighted by the Philippines' pride.
The "ALL IN MLBB" anniversary campaign united the communities that have helped make MLBB part of Filipinos' connection, competition, creation, and memory-sharing and looked ahead to the mobile MOBA game's next chapter.
Mobile Legends heroes like Paquito (inspired by Manny Pacquiao) and Lapu-Lapu have given players familiar connections in the Land of Dawn. MLBB recently collaborated with Jollibee and the SexBomb Girls to incorporate Filipino pop culture and everyday experiences into the game.
Jay Wang, Moonton Games PH, head of publishing, stated:
For 10 years, MLBB has grown with its players, and the Philippines has been an important part of that journey. This celebration is our thank-you to the Filipino community—for the passion, creativity, and connections they have brought to MLBB. As we look ahead, we want to continue creating experiences that give players new ways to connect, compete, and make memories together.
Players, artists, cosplayers, esports stars, and casual fans celebrated and shared this community spirit during the main anniversary celebration. The MLBB community celebrated its anniversary with tournaments, talent appearances, community experiences, and creator content in Market Market, BGC, Taguig City, for four days.
MPL caster Caisam "Wolf" Nopueto, MLBB Professional League (MPL) players Cyric "Kingkong" Perez and Karl Gabriel "KarlTzy" Nepomuceno, content creators Fuego Gaming and Shaira, and cosplayer Myrtle Sarrosa were featured. A special performance honoring the Philippines' colorful dance traditions brought Filipino flair to the anniversary stage.
Fans enjoyed a special performance honoring the country's rich dance traditions and events like #LibreNiMLBB, influenced by the Filipino tradition of feeding loved ones and friends, during the four-day festival. Participants received loot bags and limited-edition 10th Anniversary merch.
Before and during the Market Market event, the MLBB 10th Anniversary Parade Truck traveled across Metro Manila to celebrate with communities.
The truck changed from day to night and acted as a photo and check-in station for players and the public. During anniversary stops, fans took photos, met cosplayers and featured talents, and created MLBB community content.
I just want to add that the MLBB 10th Anniversary Parade Truck offers free Diamonds, skins, and CDK, so if you want to stay updated on its destination and check out more info about the event mechanics, visit @MobileLegendsOnlinePH on Facebook. – PinoyTechSaga
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