YouTube has announced that it will introduce advertising on its video feature Shorts and give content creators 45% of the revenue. This includes major changes to its YouTube Partner Program (YPP), the video streaming platform's monetization feature.
Starting in 2023, YouTube Shorts creators will be able to apply for the YouTube Partner Program by having at least 1,000 subscribers and ten million views over 90 days. Qualified users will also enjoy all of the perks of the program.
Additionally, YouTube will now lower the bar for new creators. Creators will be able to utilize Super Thanks, Super Chat, Super Stickers, and Channel Memberships, thanks to the new YPP tier. YouTube has indicated that it will provide an update on this new program in 2023.
Meanwhile, YouTube has stated that its existing criteria for gaining quick access to the YPP will remain unchanged. Unfortunately, this means that if you want to get into the YPP properly, you will still need 1K subscribers and 4K watch hours, which is a very high bar for new creators.
Shorts creators who are able to monetize their content will have advertisements appear between their videos in the Shorts Feed. The creators will be paid monthly and will be able to retain 45 percent of the ad money generated.
Moreover, this update to the Partner Program, according to YouTube, will enable the platform to license more music for use in Shorts, which could encourage creators to utilize Shorts more frequently. Creators participating in the program will receive the same compensation regardless of whether they use licensed music.
Lastly, YouTube unveiled Creator Music, which is now in beta testing in the United States and will expand to other regions next year. Creators can browse a large catalog of songs available for licensing for use in their content, with the terms of the music rights clearly outlined. They'll also be able to choose tracks with a new revenue-sharing option where both creators and music rights holders receive compensation for their work.
For those unaware, YouTube Shorts is comparable to TikTok. It presents user-generated videos of 15 to 60 seconds in portrait mode, also known as vertical video. It enables the addition of licensed music and captions. Viewers scroll through endless videos.
YouTube Shorts provides editing tools and the capacity to engage with viewers by responding to their comments with additional videos. Although YouTube Shorts are primarily designed to be viewed on smartphones, they can also be viewed on computers and tablets by searching for #Shorts on YouTube.
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