Globe GFiber Prepaid reported that it experienced a 52-fold increase in subscriber acquisitions as of Q3 2024 compared to the previous year.
According to Globe Telecom, this achievement has set "a new standard in customer satisfaction." Moreover, the telco's prepaid fiber internet service exceeded expectations by achieving the highest Net Promoter Score (NPS) among all Globe products and is swiftly approaching the 200,000-subscriber milestone.
As of August 2024, the most recent data available, GFiber Prepaid had an NPS of 65, which is higher than that of the most prominent global brands. This year, it achieved a world-class tier with a score of 71, which was its highest.
This accomplishment represents a significant milestone for the recently launched GFiber Prepaid brand, which is Globe AT HOME's affordable broadband offering, thereby enabling all Filipinos to access sustainable connectivity.
The high NPS score for GFiber Prepaid shows that customers are very loyal and pleased with the service. It demonstrates how popular the new product is, which provides fiber-fast broadband internet with reloadable UNLI SURF promos (no data cap) and no lockup.
As of Q3 2024, the product's subscriber growth is remarkable, with a 52-fold increase in acquisitions compared to the past year, demonstrating its world-class NPS.
GFiber Prepaid's subscriber base increased to 146,000 in the first nine months of 2024, and the company achieved the highest reload rate among Globe brands and attained record-breaking customer engagement. This impressive performance is indicative of the growing demand for flexible, affordable, and contract-free fiber solutions that are specifically designed to meet the connectivity requirements of Filipino households.
Abigail Cardino, VP and Head of Brand Management for Globe’s Broadband Business, said:
We are very happy with the spectacular growth performance of our GFiber Prepaid. Given our current trajectory, we are looking to reach our 200,000 subscribers mark sooner than expected. With GFiber Prepaid, we aim to replicate our success in Prepaid Mobile and encourage our mobile customer base, as well as those currently using competitor products, to switch to GFiber Prepaid using our innovative and value-for-money offers.
Filipino customers love GFiber Prepaid's simple, budget-friendly approach to high-speed, reliable internet without monthly fees. This makes it suitable for households seeking affordable broadband with financial flexibility.
Globe is committed to bridging the digital divide by offering easy access to high-speed internet that satisfies various family demands and fosters digital economy participation as more users adopt GFiber Prepaid.
GFiber Prepaid is a critical element of Globe's strategy to sustainably address the evolving preferences of its customer base and expand its broadband subscriber base.
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