With GameJoy x MLBB Combos now available, a nationwide promo for Filipino gamers who desire a seamless mix of food, play, and collab rewards, fast-food chain Jollibee and wildly famous game Mobile Legends: Bang Bang intensified their collaboration.
The partnership, per Moonton Games, has two phases. The initial stage launched the "WOW BIDA" Battle Emote, a time-limited item redeemable until May 20, 2026, that lets MLBB players show off a Jollibee-themed emote in-game.
From May 20 to August 19, GameJoy Combos, which is the second stage, offers physical hero card collectibles and exclusive limited-edition in-game rewards with every GameJoy Combo purchase to keep players engaged.
Menu and Rewards
GameJoy Combos offer handheld Jollibee meals for mess-free dining while playing Mobile Legends.
Priced at 169 Pesos each, the offering has 5 options:
- Jolly Hotdog
- Yumburger
- Original Cheesy Yumburger
- Special Cheesy Yumburger
- Crunchy Chicken Sandwich
For a tasty, gamer-oriented meal set, each combo includes:
- Regular serving of fries
- Regular drink
- Peach Mango Pie
Further, the GameJoy x MLBB Pack that comes with each combo contains:
- Collectible hero card x1
- PIN-protected instruction card x1
You can use the unique PIN on the Mobile Legends app to redeem mystery rewards, such as skins, avatar borders, fragments, emotes, and the MLBB All-Skin Unlock.
This summer, Jollibee and MLBB bring GameJoy Combos across the Philippines, encouraging gamers to collect all hero cards, earn rewards, and enjoy each match.
Dorothy Ching, Jollibee Philippines' VP of marketing, stated:
With GameJoy Combos, we wanted to create a fun and rewarding experience that brings together great food, gaming, and everyday moments of joy. This collaboration allows more people to enjoy Jollibee in a fresh and exciting way, whether they're gaming, bonding with friends, or simply treating themselves.
Kevin Acuña, MOONTON Games' head of game publishing business development and partnership, shared:
Filipino players have helped shape MLBB into the cultural phenomenon it is today. With Jollibee, we wanted to create a campaign that genuinely feels local, fun, and rewarding for the community, by combining food, collectibles, and in-game experiences in a way that celebrates how Filipinos enjoy gaming together.
To those fans of both MLBB and Jollibee, I would welcome your comments regarding your experience with this crossover campaign. – PinoyTechSaga
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